The New eCommerce Imperative – How Creative and Content Drive Sales
November 5 @ 2:00 pm - 3:00 pm
COVID-19 has accelerated retail’s shift from brick to click. As shoppers move online, they often browse with multiple tabs open and paste model numbers into Google to find the best deal. Because of how fast this shift has occurred, many brands are struggling to convert new customers in eCommerce. The truth is that today, most retailers and manufacturers provide a very similar buyer journey which results in an undifferentiated and unmemorable experience for consumers.
With the rise of Amazon, the world’s largest product listing page, consumers have begun looking for something different from brands. They seek meaningful product content, better ways to learn and shop, and reasons to believe beyond the tedium of product listing pages. In the durable goods space, the greatest opportunity to move the eCommerce conversion needle is to tell rich product stories. Brands that have embraced this show a path forward for those looking to graduate from good to great in eCommerce.
From this educational webinar you’ll gather:
● The importance of authority, and how content can help your brand be King of the Hill
● How telling rich product stories unlocks your catalogue for a wider audience
● How UX can be your biggest eCommerce differentiator
● How creative and content can drive repeat business and revenue